Deciem is a Toronto-based company and the umbrella for different brands that have gained massive popularity in say, less than 2 years. One of the brands, The Ordinary, is probably the most successful after only being launched a little over a year ago and has become an instant cult favorite for many. Since my visit last year, Deciem has grown exponentially, landing a (controversial) investment with Estee Lauder (read here, here and here) and short to say, there’s no stopping them at this point. Brandon Truaxe has really set out what he intended to, disrupt and challenge the beauty industry.
In the past year, I’ve been trying several of the products, specifically from NIOD (Non-Invasive Options in Dermal Science). In all seriousness, reviewing these products is a challenge for me. I am intimidated by them. NIOD is very science-based and my brain just doesn’t go that far up there. The terms and jargons used are way above what average people might understand. And I get that. It’s pushing us to go out of the box and be more critical.
Despite all of this, I am going to attempt to convey my thoughts, in the best possible, The Fruit Compote way. Let me start with NIOD Copper Amino Isolate Serum 1.00% (CAIS) and Multi-Molecular Hyaluronic Complex (MMHC).
